In South Bristol, one all-through (primary and secondary) school needed teachers. Not easy in an era when finding new staff is getting harder and harder.
Instead of the traditional route of placing an advert in eTeach or TES, hoping candidates find the school, we went out and found the candidates.
We ran two Facebook campaigns – one for teachers in general and another specifically for primary teachers.
Both were hugely successful.
By targeting certain demographics/professional interests and geographical locations, we attracted the interest of nearly 200 teachers!
The result was senior leaders were able to build interview lists of extremely high calibre candidates offers have been made … and when new vacancies arise, the school and its Trust can use the contacts made to highlight these new jobs to the candidates
The school, Bridge Learning Campus, offered a financial ‘golden hello’ as well as opportunities to become a real leader in the school community and helped by the team here at Local Voice – Ollie Coombs and Becky Day – a Facebook campaign was launched.
It was a great example of a school which thought imaginatively about how to solve a problem – and then worked closely with our team to deliver the results they wanted.
For more on social media campaigns, click here.
Does your school need help with recruitment. Call Rich on 07775550607 or contact us here.
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