“We need a press release!”
Sounds straightforward – but what is a press release?
To whom do you send it … and when?
Will it be used as written or changed?
How do you even begin … or write a headline?
The skill of writing for media is one which professionals hone over many years. Writing for news is very different from writing a short story.
We can give you all the tools you need – from the basics of What, Where, When, Why, Who to crafting a perfect first paragraph and working out what is newsworthy and what is not.
Once you have these skills, you can use them tow write for press, website, social media and much more.
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